Hi, I am elle. Welcome to new february.

I founded New February in early 2022, and the name holds a special meaning to me. Let me take you back in time and share the story behind it.

From 2016 to 2021, I led Panopto’s Asia (later APAC) team. February was always a uniquely challenging and festive time in Asia. It's the shortest month on the Gregorian calendar, further compacted by Lunar New Year celebrations, often slowing down revenue activities after the New Year festivities. For us, February was also the second month of Q1—a pivotal time to set the tone for the year.

Despite these challenges, my team and I consistently hit our Q1 and February targets. We turned February into our benchmark for resilience and success. When sales slowed, we reminded ourselves: If we can crush February, we can conquer any month.

Now, I bring that same mindset to New February. Whether your career or business feels stuck in a "February" moment—challenging, uncertain, and in need of a breakthrough—or you're aiming to expand into APAC but lack the expertise, it might be the perfect time for us to connect. Let’s navigate these challenges together and turn them into opportunities for success.

Curious to learn more? Check out the services on the home page and see if we’re a match. Let’s turn your February moments into success stories.